Last Updated:10 April 2025

This Privacy Policy (the "Policy") is issued by Encouraging Development (hereinafter referred to as "we," "us," "our," or "the Company") and governs the collection, use, disclosure, and safeguarding of your personal information through our platform and any related services, including information collected both online and offline.

We respect your privacy and are committed to ensuring the security and confidentiality of the personal information you share with us. By accessing our website, using our services, or interacting with any of our mobile applications (collectively, the "Sites"), you agree to the terms of this Policy.

1. Information We Collect

We collect various categories of personal information, including but not limited to:

• Contact Information: Full name, email address, telephone number, and physical address;

• Account Credentials: Unique user identification (User ID), password, and login data;

• Personal Details: Date of birth, purchase history, and account activity;

• Preferences: Marketing preferences and user-selected features such as wish lists.

You provide personal information to us directly in several ways, including when you:

• Create or register an account;

• Make a purchase or transaction on our platform;

• Contact us through email or other communication channels;

• Join our social networking communities;

• Participate in promotions, surveys, or contests;

• Engage with our social games and related services.

2. Use of Personal Information

We use your personal information for purposes that include, but are not limited to:

• Fulfilling contractual obligations and providing requested services;

• Responding to inquiries and customer support requests;

• Delivering promotional materials and marketing communications, where permitted by law;

• Conducting analytics and internal business operations to improve our services;

• Complying with applicable legal and regulatory obligations.

• We rely on the following legal bases for processing your personal information:

Your explicit consent;

• The necessity to perform a contract entered into with you;

• Our legitimate interests, provided such interests do not override your fundamental rights and freedoms;

• Legal obligations imposed by applicable law.

3. Data Security Measures

We implement commercially reasonable physical, electronic, and administrative safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration. Such measures include:

• Limiting internal access to personal data on a need-to-know basis;

• Using secure servers and firewalls;

• Utilizing encryption technologies and password protections.

Please note, however, that no data transmission or storage system can be guaranteed to be completely secure. You acknowledge that any transmission of information is at your own risk.

We are not liable for any unauthorized access to personal information caused by events beyond our reasonable control, including but not limited to natural disasters, cyberattacks, power failures, or unauthorized user conduct.

4. Sharing of Information with Third Parties

We do not sell your personal information. We may disclose personal information to third-party service providers who assist us in operating and enhancing the functionality of our Sites. Examples of such services include:

• Customer relationship management systems;

• Email distribution platforms;

• Data analytics and cloud storage providers;

• Payment processors and order fulfillment partners;

• Fraud detection and cybersecurity service providers.

These third parties are contractually obligated to maintain the confidentiality and security of your personal information and to use such data solely for the purposes for which it was disclosed.

In the event of a business transaction, such as a merger, acquisition, or sale of assets, your personal information may be disclosed or transferred to the acquiring entity as part of that transaction.

We may also disclose your information when required to do so by law or pursuant to legal process, including but not limited to:

• Government or law enforcement requests;

• Court orders and subpoenas;

• To prevent fraud, abuse, or other violations of legal rights.

5. Targeted Advertising and Remarketing

We may partner with third-party advertising networks to deliver targeted advertising and remarketing content. These partners may use tracking technologies, such as cookies, web beacons, and server logs, to collect data regarding your interactions with our Sites and other websites. This data may include:

• Pages viewed;

• Items clicked;

• Time spent on certain areas of the Sites.

Such technologies help us:

• Serve advertisements tailored to your preferences;

• Measure the effectiveness of our marketing efforts;

• Understand demographic and behavioral trends.

You may opt out of receiving targeted advertising by visiting the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI) opt-out pages.

6. External Links and Third-Party Platforms

Our Sites may include hyperlinks to websites, applications, or platforms operated by third parties. We are not responsible for the content, privacy practices, or data handling policies of these third-party entities. You access such websites at your own risk and are encouraged to review their privacy policies before submitting personal information.

When you access our services via third-party platforms (e.g., Facebook, Google, Twitter), your interactions are also subject to the privacy practices of those platforms.

7. Rights of Individuals

Right to Erasure: You may request that we delete your personal information where there is no compelling legal reason for its continued processing. Such requests are subject to verification and applicable legal exceptions. Please email us to initiate such a request.

Children's Privacy: Our Sites are not intended for individuals under the age of 18. We do not knowingly collect or solicit personal information from minors. If we become aware of having collected data from a minor, we will promptly delete such information from our records.

8. California Privacy Rights

Pursuant to the California Consumer Privacy Act of 2018 ("CCPA"), California residents may exercise the following rights:

• Right to Know: Access details regarding the categories and specific items of personal information collected and disclosed in the preceding 12 months;

• Right to Request Deletion: Request the erasure of personal information, subject to applicable exceptions;

• Right to Opt-Out: Decline the sale of personal information to third parties (we do not sell your personal information).

These rights are subject to identity verification and may be exercised by contacting us using the information provided below.

9. Confidential Submissions

We discourage you from submitting confidential or proprietary information through the Sites. Any non-personal content, suggestions, ideas, or feedback that you submit to us shall be considered non-confidential and non-proprietary, and we shall have the unrestricted right to use and disclose such materials for any lawful purpose.

10. Contact Us

For questions, comments, or requests regarding this Privacy Policy or to exercise your rights as outlined herein, please contact us via email at [email protected].